Lalith KishoreCase Studies

momaA category-first expense tracker for shared living

Every shared house has a version of the same problem. Someone buys groceries, someone else pays the internet bill, a third person covers the weekend trip, and suddenly there's a running debt that nobody wants to bring up. It lives in a WhatsApp thread, or worse, in someone's head.

moma started from that discomfort. Not the math of shared expenses, but the social friction around them, the awkwardness of asking, the guilt of forgetting, the vague sense that things aren't quite even.


Industry

Fintech

Date

April 2024

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